People often ask Alex and me if it is difficult living near a trendy NYC bakery, the kind with the mind-bogglingly long cupcake lines outside at what seems like all hours. It probably would be if I found their generic cupcakes, brownies and cheesecakes more tempting but come on, this is me and you just know I think I make these better in my tiny kitchen.
Of course, this completely excludes their peanut butter chocolate chip cookies, a recipe I have been promising you I’d conquer for so long, I can’t believe you all haven’t organized a mutiny yet in disgust–especially when you learn that the recipe had been at my fingertips the whole time, it just hadn’t occurred to me.
It circles back to so much of what I just don’t *get* about these trendy bakeries. Their recipes are so generic–1-2-3-4 cupcakes with back-of-the-box butter cream frosting; chocolate chip cookies not any better than Toll House; Hello Dolly bars that they neither invented nor make better than the least baking-inclined person you’ve ever met–I fail to see what’s queue-forming worthy about them. [Then again, I don’t believe in waiting on a line for anything in a city this big, and oh, I bake regularly at home, so of course I don’t get it. But I digress.]
Not only are the baked goods unoriginal, there is a veritable family tree of bakeries simply stealing their former employer’s recipes and shop look-feel.